Zhejiang release guideline on Senic City and Senic Town

Recently, Culture and Tourism Department of Zhejiang Province in China issued "Zhejiang   scenic city development guideline (2023 revision)" and "Zhejiang   scenic town (township, street) development guideline (2023 revision)", the development of scenic city, scenic town (township, street) put forward specific requirements.

Scenic City is a county (city, district) built-up area for the scenic city range, the local culture is distinctive, beautiful and harmonious human environment, public services inclusive and perfect, rich and diversified leisure industry, comprehensive governance in order, livable, livable, livable, livable area.

Scenic City is divided into four grades from low to high: AAA grade, AAAA grade, AAAA grade and model scenic city. The Model Scenic City deepens construction and operation on the basis of AAAAA level attainment, and its quality and image are leading and benchmarking.

In terms of environment and landscape, the scenic city requires beautiful urban habitat, good urban greening, sufficient number of urban parks, squares and public green spaces, perfect facilities and high level of public services. Natural ecological landscape and urban construction style natural coordination. Carry out the construction of beautiful rivers and lakes, beautiful neighbourhoods and other beautiful carriers, showing the full range of urban "value", to achieve the scene in the city, the city in the scene.

City night landscape lighting elegant and harmonious, highlighting regional characteristics and urban taste. The city's historical and cultural districts, cultural relics and historical buildings and other types of cultural and heritage resources are effectively protected and scientifically used.

Urban waterfront leisure space has a certain degree of continuity, good landscape effect, sufficient leisure facilities and complete safety facilities. Water-friendly spaces are set up according to local conditions.

In terms of facilities and services, the Scenic City requires that public transport facilities such as high-speed railway stations, passenger transport centres, piers, bus stops and other public transport facilities have regional characteristics; there are diversified means of transport such as shared (electric) bicycles and time-share cars; there is a diverse urban slow-moving system that includes greenways, cycling paths, water transport and other diversified means of transport; and there is a transport system that covers major public places such as attractions in the urban area, parks, recreational and sports facilities, cultural venues and other public places. The management of car parks is effective, and the car parks (depots) of organs, institutions and social buildings share their parking spaces with the public.

Toilets in public places such as tourist distribution centres and tourist attractions (points) should meet the standards for tourist toilets. Toilets have barrier-free access and facilities, and it is advocated that toilets in units and communities along the street be opened to the public free of charge and have eye-catching guidelines.

Temporary consulting service points are set up in parks, neighbourhoods and other areas where tourists concentrate their activities. Self-service counselling facilities are set up in major commercial districts, tourist and leisure districts, and historical and cultural districts. There are public-oriented APP, WeChat public number and small programme. WIFI coverage is realised in the main touring areas of the city.

In terms of products and formats, Scenic City requires museums, libraries, art galleries, science and technology museums and other venues to implement scenic transformation and upgrading, and to achieve regular opening. Encourage leisure industry products in the city to operate out of the shop and outside, put the site neat, beautiful and orderly. There are a certain number of night tours and night leisure products. Industrial tourism, sports tourism, health tourism and other "+ tourism" forms and products are abundant.

There are local brands, local flavours of food, "Zhejiang taste - a hundred counties and a thousand bowls" experience points and Zhejiang cuisine brand creation activities. There are distinctive small boutique hotels, cultural theme hotels and boutique lodgings. There are regional characteristics and Zhejiang mark cultural and creative commodities.

Scenic town (township, street) is the core of the township, radiation throughout the township (township, street), adhere to the whole area scenic area, reflecting the beauty of the environment, the beauty of life, the beauty of humanities, the beauty of industry, the beauty of governance, highlighting the pattern of natural landscapes and local history and humanities, shaping the harmonious coexistence of man and nature, the town of landscape integration of the livability, livability, livability, livability, livability, livability, livability, livability, livability, livability and livability.

Scenic town (township, street) is divided into four grades, from low to high for AAA, AAAA and AAAAA grade and model scenic town. The model scenic town deepens the construction and operation on the basis of AAAAA grade scenic town, and its quality and image are leading and benchmarking.

In terms of environment and landscape, scenic towns (townships and streets) require the cleanliness, greening, beautification and beautification of the town area, beautiful human environment, landscape creation and townscape coordination and natural. The architectural features are distinctive, the architectural style is coordinated, and the skyline is beautiful.

The construction of beautiful carriers such as "One Village, Ten Thousand Trees", Beautiful Fields, Beautiful Rivers and Lakes, Harmonious Villages (Future Communities), and Beautiful Courtyards has become a surface by linking up points. Inventory of cultural relics, historical buildings and other resources, fully relying on old factories, old stations, old wharves, old theatres, old homes (former residences of celebrities) and other good transformation and adaptive use.

In terms of facilities and services, scenic towns (townships, streets) required to travel to and from the surrounding attractions, scenic villages, convenient and smooth public transport, distribution function is perfect. Public car park (space) layout is reasonable, meet the demand.

Toilets are sufficient in number, reasonably laid out, clean, hygienic and tidy; the modelling of toilets is unified and coordinated with the surrounding environment; there are tourist toilets.

Make use of existing facilities to renovate information centres or tourist posts. The main excursion (visit), sports and leisure areas achieve WIFI coverage.

In terms of products and modes, scenic towns (townships and streets) are required to fully excavate and display local culture in places such as history museums, non-heritage museums, exhibition halls, bookstores and bookstores, rural museums and art museums, and integrate and develop them with other modes of business, so as to tell the humanistic story of the town. There are souvenirs, cultural and creative products, handicrafts, local specialities and other commodities embodying regional cultural characteristics.

Organise special festivals, events, performances, township folk customs and other experiential and participatory projects according to local conditions. Develop leisure tourism, red tourism, recreation and health tourism, study tourism and other diversified forms of business according to local conditions.